These feather banners are the perfect tool to advertise your company's products! These bowhead banners stand about 13 feet tall and have a unique shape. A flexible pole keeps the fabric taut and visible at all times. These tall bowhead banners, also known as outdoor banners, each come with one large silkscreen custom printed promotion flag. Images are printed on one side only. The ink penetrates through the lightweight fabric material and bleeds to the backside of the flag. This means that your custom image, text, or logo will be visible on the back, but will read in reverse. Text, logos, and images will read backwards [like looking in a mirror] when you view the flag from the backside, or when the wind turns the flag so the back is facing the observer. This is very typical in the flag industry; 95% of all flags are printed in this manner. Actual double-sided flags that read "true" or positive from both directions (front and back) are very cost-prohibitive and are seldom implemented. Reversed reading on the backside of flags is extremely common and has very little diminishing effect on the flags' advertising impact.